Once pilot tests are completed and the researcher is confident in the validity of the sampling questionier, a full survey indicative of population size and demographics should be conducted. Finally, the findings are presented in the proper response type, and classified in order of power in appendix A.
Validate research questions support the resolution of the management dilemma. In response to the survey, Toyota must: Although recalls within the automotive industry are not uncommon, perceptions of customer satisfaction may be affected by the growth in recalls by Toyota.
High ethical standards applied 5.
During the survey, clear direction and instruction should be given to reduce participant confusion and bias. After review of the monthly sales totals, it is reasonable to project that the March sales totals will not be sufficient to match the sales totals of fiscal yearwhich was down thousand units from the previous year.
In Part III, the final piece of this essay, the statistical analysis from Part II will be discussed as well as the potential challenges and validity of the original research question and the data analysis that followed.
Although there is a decline in sales during the and fiscal years, the customer satisfaction rating has held firm in the corresponding years. Diagram one in the attached appendix can be used to ensure a valid research question is constructed.
The customer satisfaction rating was also 86, up from 84 the previous year. Such an anomaly within the last 12 months can dramatically skew customer satisfaction survey results over such a short time frame.
Purpose clearly defined 2. Although data is not yet available for the American Customer Satisfaction Index, the customer satisfaction rating for Toyota was General Response Types For Toyota to succeed in this recall effort and maintain future customer loyalty, merely accepting a survey is only a starting point.
Conclusion Toyota faces a massive blow to sales as well as reputation in their current recall effort, and recovery may take years, and may never be achieved at pre recall levels. To ensure the challenges associated with data collection are minimized, pilot survey tests should be conducted.
Limitations revealed throughout the process 6. The strata shows elements of the members who share the same attributes or characteristics A random sample is then taken, in a size relative when balanced against the population, then united to form a random sample.
Additionally, the Customer Satisfaction Index rating is done on a yearly basis while sales figures are reported within a fiscal year. Part II proposed a sample design and appropriate collection methods, a sample survey, a presentation, and classification of findings.
This discrepancy in reported data indicates that the potential may exist for misrepresentation in the correlation between sales and customer satisfaction in the years in question. Research design properly planned 4.
Get Full Essay Get access to this section to get all help you need with your essay and educational issues. A spike in recalls by Toyota has the potential to cause an anomaly in the survey results.
Findings presented unambiguously 8. As such, there is a high potential for anomaly in the customer satisfaction results.Question;Learning Team Assignment: Business Research Methods, Part III? Resource: Business Research Methods, Part IIPrepare a 1, to 1, Potential Challanges Several potential challenges exist to the validity and reliability of the research questions, data and analysis.
After looking at the survey and the data collected, some concerns are apparent to the validity of the information. This survey conducted used two methods. The first method was an online survey. Running head: BUSINESS RESEARCH METHODS PART III Business Research Methods Part III University of Phoenix Applied Business Research and Statistics March 29, Business Research Methods Part III Team C’s Business Research Methods Part I analysis determined a problem within Toyota Motor Corporation’s.
Business Research Methods, Part I Mary Chang, Stephanee Dorsey, Lori Holden, Christopher Howarth, Lynn Le, Eric Witthohn QNT/HC September 24, William Buck Business Research Methods As baby boomers age and the need for health care continues to grow, the nursing shortage in health care facilities seem to increase, as well.
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